Prime Video came in second and is showing consistent growth in the streaming market in the Philippines. According to the latest JustWatch Report, Netflix continues to dominate, accounting for 29 percent of the market in the third quarter. Prime Video follows with 22 percent.
While Netflix experienced a slight decline in market share from August to September, Prime Video has been steadily increasing for the past nine months.
The top five platforms in terms of total market share include HBO Max at 13 percent, Hayu at 9 percent, and Disney+ at 8 percent. Additionally, Apple TV+ represents 6 percent, Viu 5 percent, MUBI 2 percent, with other platforms making up 6 percent of the market.
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