Al Jazeera Media Network is initiating a new artificial intelligence (AI) model in partnership with Google Cloud. The initiative, named “The Core”, aims to integrate AI into the network’s news operations.
Al Jazeera announced on Sunday that it is expanding its collaboration with Google Cloud through this initiative, which seeks to transition the role of AI from a passive tool to an active partner in journalism.
“The Core” will rely on six key pillars to incorporate AI systems that assist Al Jazeera journalists in processing complex data, producing immersive content, obtaining analytical context, and automating internal workflows, among other functions.
Sheikh Nasser bin Faisal Al Thani, director general of Al Jazeera Media Network, stated that the organization is committed to creating a global technological ecosystem that strengthens its leadership in the AI era. He noted, “’The Core’ is the embodiment of this vision – an integrated model where human expertise and artificial intelligence work in tandem to modernize journalism.”
He added that Google Cloud’s expertise in AI makes it an ideal partner for executing this transformative initiative, ensuring that Al Jazeera’s journalism remains agile, accurate, and engaging for its global audience.
Alex Rutter, AI managing director for Europe, the Middle East, and Africa at Google Cloud, praised Al Jazeera’s decision to construct “The Core” platform as an important step in developing the next generation of intelligent media. He highlighted that this program utilizes advanced AI tools to redefine how journalists report and create news, as well as how audiences consume it.
Ahmad Al-Fahad, executive director of technology and network operations at Al Jazeera, emphasized the network’s commitment to keeping pace with technological advancements in the media industry, consistently aiming to integrate the latest tools and best practices in content production across all platforms.
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