Mobile games remain a popular leisure activity, with an increasing number of players turning to their smartphones for entertainment. The mobile gaming industry, boasting over 3 billion players globally, continues to flourish, having generated approximately $3 trillion in revenue in 2024. The outlook for 2025 appears promising, particularly for top smartphone game titles leading in downloads and revenue.
The rankings frequently change, reflecting trends in gamer engagement and spending. Here are some of the most recognized titles gaining revenue and popularity this year.
Honor of Kings
Honor of Kings has secured the highest-grossing title in 2025. This multiplayer arena game achieved record earnings of over $2.5 billion, solidifying its dominance among Chinese gamers. The strategic gameplay and event layouts have resonated well with players, contributing to its total lifetime revenue of $13.25 billion.
Last War: Survival
Since its launch in August 2023, Last War: Survival has captivated US gamers. Initially earning $1.5 billion, its revenue surged by an additional $2 billion, bringing total earnings to $3.5 billion. The developers, FUNFLY PTE. LTD., have successfully utilized targeted marketing and ongoing improvements to build a strong fan base.
Roblox
Roblox has experienced significant growth, reporting $4.1 billion in revenue as of 2025. The introduction of user-generated content, notably Brookhaven RP, has attracted a daily average of approximately 111.8 million users.
Whiteout Survival
Whiteout Survival, categorized as a strategy game, continues to thrive, having risen from a modest $200 million launch revenue in 2023 to nearly $1 billion in 2025. Experts anticipate it may reach $2 billion by the year’s end, driven by effective marketing.
Royal Match
Royal Match gained attention by outperforming Candy Crush Saga in 2024, projecting a year-round revenue of around $2 billion. Its success can be attributed to various engaging events and gameplay enhancements.
MONOPOLY GO!
MONOPOLY GO! has drawn a significant audience, achieving $5 billion in lifetime revenue faster than any other title in US history. Despite a slight drop in spending from its previous peak, it remains a top performer with an estimated revenue of $1.5 billion for the year.
Candy Crush Saga
Entering its second decade, Candy Crush Saga continues to dominate in over 50 countries, generating an annual average of $1 billion to $1.5 billion. For 2025, it is approaching similar levels, grossing nearly $1.08 billion thanks to a loyal fanbase and continuous updates.
PUBG MOBILE
PUBG Mobile has seen mixed performance in 2025, with fluctuating monthly revenues. It has amassed a total of $1.2 billion, maintaining steady growth despite some fluctuations.
The top spots in the mobile game market have largely been occupied by established titles, with new releases failing to significantly disrupt the leaderboard. This highlights the necessity for developers to focus on innovative upgrades and effective marketing strategies. Despite challenges faced by new entries, the gaming industry is thriving, setting a positive outlook for 2026.
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