Samsung is preparing for CES, scheduled to take place in Las Vegas from January 6 to January 9. The company plans to unveil new TVs, monitors, and home appliances at the trade show.
Samsung’s CES unveiling event is titled The First Look, with the tagline “Your Companion to AI Living.” The event will highlight the integration of AI across various product lines. For instance, Samsung intends to incorporate Google’s Gemini into its Bespoke AI refrigerators.
The First Look event will occur on January 4 at 7 PM local time in Las Vegas at the Wynn. Presenting will be TM Roh (CEO and Head of Samsung Device Experience), SW Yong (President and Head of Samsung Visual Display), and Cheolgi Kim (Executive Vice President and Head of Samsung Digital Appliances).
Prominent features in the preview include TVs with slim bezels and metal finishes, along with a robot vacuum cleaner equipped with a camera likely designed for AI-enhanced obstacle avoidance.
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