The limited-edition collection celebrates the 30th anniversary of the anime Neon Genesis Evangelion. Now available at SM Mall of Asia, this collection features exclusive items that blend style, nostalgia, and Japanese creativity.
The launch is part of a global celebration of the anime’s milestone, underscoring the increasing presence of the brand niko and … and its parent company, ADASTRIA, in the Philippine market.
niko and … incorporates culture, design, and everyday living into a creative space that fosters collaborations with various intellectual properties, artists, and labels. Following the opening of its store at SM Mall of Asia, the brand plans to expand further in the Philippines, guided by ADASTRIA, one of Japan’s largest fashion houses known for nurturing lifestyle brands.
Daisuke Fujii, CEO of ADASTRIA, expressed that there is strong interest in Japanese culture and its underlying ideas. He noted that this collaboration serves to celebrate Evangelion’s legacy while aiming to grow with the Philippine market by bringing more brands and experiences to the region.
This initiative arrives at a time when pop culture and lifestyle continue to merge in the Philippines. niko and … seeks to nurture this trend by offering Japanese design, creative partnerships, and cultural lifestyle experiences.
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