Visa Philippines is expanding its presence in local convenience stores, planning to make Visa card payments available in approximately 1,000 7-Eleven branches nationwide by the end of 2025.
Country Manager Jeffrey Navarro stated that this expansion follows a successful pilot program conducted last month in 11 stores. Since then, Visa has been rolled out to around 700 7-Eleven branches, primarily in Metro Manila.
Navarro noted that the rapid expansion reflects growing confidence in the system’s reliability, citing minimal operational issues during the pilot phase. The company aims to reach nearly 3,000 7-Eleven stores by the first quarter of 2026.
This initiative is expected to benefit both local consumers and international visitors, many of whom rely on credit and debit cards while traveling. Navarro emphasized that 7-Eleven is a key player in daily transactions for Filipinos and serves as a familiar retail stop for tourists.
Visa remains optimistic about the continued growth of non-cash payments in the country. The company reports an increase in both card-present and card-not-present transactions, along with a growing adoption of contactless payments, e-wallets, and Google Pay.
Data from Visa Consulting and Analytics indicates that card spending typically peaks for Filipino shoppers on December 23, while international card usage in the Philippines peaks around December 28, driven by post-Christmas travel. Retail goods, food, groceries, and quick-service restaurants continue to account for the majority of holiday spending growth.
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