MIAMI, Dec. 18, 2025 — Proofmark (Proofmark Technologies, Inc.) has officially launched its media authentication platform, featuring a patent-pending system designed to verify the authenticity of photos and videos. In an era where AI-generated and manipulated media is on the rise, Proofmark offers a solution that helps brands and consumers identify genuine content.
“Media no longer travels with its truth,” stated Sarina Ziv, Founder and CEO of Proofmark. “Proofmark creates a unique, authenticated fingerprint for every image and video, allowing brands to trust their media and enabling enterprises to track counterfeit or altered content.”
The core of Proofmark’s technology is its authentication system. Each media asset receives a visible signature linked to its authentic brand and recorded in Proofmark’s verification ledger. This signature is tamper-proof—removal, duplication, or alteration will be detected, and any imitation or edited uploads will be automatically flagged or rejected.
The platform integrates through a lightweight API, allowing e-commerce, real estate, and regulatory frameworks to enable authenticated media quickly. “Trust is now infrastructure,” Ziv remarked. “Platforms cannot scale without it. Brands need it to protect their work. Consumers rely on it to navigate the internet. Proofmark establishes a reliable visual internet.”
With increasing adoption in sectors that require authenticity, Proofmark is set to become the standard for media authentication. Its solution is particularly beneficial in contexts where the proliferation of AI-generated media and deepfakes poses legal, financial, and reputational risks.
The launch of Proofmark comes at a crucial time for the digital ecosystem, as regulators, platforms, and users demand transparent and verifiable content. Proofmark addresses this need without requiring hardware changes, allowing brands to continue creating, platforms to moderate, and authentication to occur post-production.
“Our goal is simple,” Ziv added. “Proofmark enhances digital trust.” Enterprises interested in the authentication technology can request a demo through Proofmark’s website, with updates and early access codes available via its social media channels.
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