LG’s latest offering has been recognized as the best innovation in In-Vehicle Entertainment.
LG Electronics is set to showcase its advancements in mobility at CES 2026 through a concept called Affectionate Intelligence. This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking a significant achievement for the LG Vehicle Solution Company.
The system integrates advanced display technology, in-cabin sensing, and on-device AI within a comprehensive AI-Defined Vehicle architecture. Eun Seok-hyun, president of the LG Vehicle Solution Company, stated that the company is bringing its vision of future mobility to life by embedding AI across its solutions, many of which are already in production with global manufacturers.
The showcase will feature three core experiential solutions, including the Mobility Display Solution zone. Here, visitors can see how AI presents essential information through a transparent OLED-equipped windshield. For instance, when approaching a traffic signal, AI can display the remaining wait time above the signal, providing relevant information at that moment. In autonomous driving mode, the system analyzes the environment and generates corresponding visual scenes.
Another highlight is the Automotive Vision Solution, which enhances safety through advanced in-cabin sensing. This system tracks driver movement, gaze direction, and gestures in real time, allowing it to respond to the occupant’s state. It uses eye tracking and gesture control to provide interest-based information, while anamorphic display graphics enhance immersion.
Lastly, the In-Vehicle Entertainment Solution offers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location. During long journeys, AI recommends content tailored to individual preferences, transforming travel into enjoyable experiences. Additionally, if a restaurant staff member uses sign language, AI can interpret the gestures into on-screen text for smooth communication.
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 at the Las Vegas Convention Center.
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