TCL has reported growth across its product categories and outlined its strategy for the upcoming year. The company, recognized as the leading panel TV brand in the Philippines, has experienced performance growth throughout 2025.
Celebrating 25 years in the market, TCL offers a variety of consumer electronics, including televisions, energy-efficient washing machines, and smart air conditioning units. Company executives attribute this growth to customer loyalty, emphasizing their commitment to product quality, innovation, and after-sales support.
Peter Chen, CEO of TCL Philippines, expressed satisfaction with the company’s achievements, stating that 2025 has been a rewarding year. He highlighted the focus on building momentum for future milestones.
As the top panel TV brand for two consecutive years, TCL’s strategy emphasizes product innovation and market accessibility. Charlie Huang, Deputy Product Director, noted the shift in consumer demand towards premium TV categories, such as QLED and Mini LED, driven by technological advancements and lifestyle changes.
TCL is also expanding into the commercial HVAC sector, competing on technology, pricing, and project support. Bert Cheung, Deputy Director of Air Solution and B2B Business, discussed the company’s roadmap, highlighting the TMV6 VRF System’s flexibility and reliability.
Additionally, TCL has launched the Super Drum C682 washing machine, aimed at recalibrating consumer perception of the brand as a premium innovator. Senior Product Manager Eric Li projected strong revenue growth for the washing machine segment in 2025.
Looking ahead to 2026, TCL plans to introduce technological innovations and refresh its product lineup, including refrigerators. The company is also prioritizing enhancements to customer service and post-purchase support, aiming to transform initial sales into long-term brand loyalty.
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